Sira Casado


The key to 360 branding is to manage trademarks as if they were people and to manage personal brands as if they were businesses.

People = Brands

Personal marketing places the person on a level with a company to, from there, devise a strategy and an action plan for their personal brand.

Brands = People

Sustainable marketing is carried out by and for people. Brands become human by gaining values that bring them close to people.

Sustainable marketing is here to stay!