After 20 years working on marketing, I’m facing my most personal challenge: to design my own branding plan.

Sira casado

Taking branding to the next level!

Administrative Trainee at Budelpack UK in 2001
Work experience at Grupo Ars XXI in 2002
Marketing Assistant at RCD Español in 2002
Product Manager at Grupo Planeta 2003-2006
Project Manager at Iberpacking 2006-2013
Brand Manager at Proclinic 2014-2017
Marketing Communications & ESG Director at Proclinic since 2017

Economics at UAB 2002
Master’s degree in Marketing Management at Pompeu Fabra 2004
Master’s degree in E-commerce and Digital Marketing at La Salle 2014
The Global Chief Communications Officer at Esade 2018

Digital analytics
Sustainability
Coaching
Agile methodology
Project planning
Doing my very best
Working with sparkling-eyed people
Team work
Coming into action!
Mindfulness

The sentence “It’s always been done like that”.
Decisions made of the basis of feelings instead of data.
Comfort zones.
The fact that people are considered numbers.

About my professional life’s learning

You can always learn from any situation, no matter how negative this situation could be.

I’m the boss I would like to have.

I’m not training people for what they are today but for what they will be tomorrow.

Everything I give ends ups getting back to me exponentially.

Continuous and constructive feedback enriches the team both personally and professionally. It’s the key to build a motivated and committed high-performance team.