Sira Casado

After 20 years working on marketing, I’m facing my most personal challenge: to design my own branding plan.

making-sobre-mi-sira-casado

After 20 years working on marketing, I’m facing my most personal challenge: to design my own branding plan.

Sira casado

Taking branding to the next level!

  • Administrative Trainee at Budelpack UK in 2001 
  • Work experience at Grupo Ars XXI in 2002
  • Marketing Assistant at RCD Español in 2002
  • Product Manager at Grupo Planeta 2003-2006
  • Project Manager at Iberpacking 2006-2013
  • Brand Manager at Proclinic 2014-2017
  • Marketing Communications & ESG Director at Proclinic since 2017
  • Economics at UAB 2002
  • Master’s degree in Marketing Management at Pompeu Fabra 2004
  • Master’s degree in E-commerce and Digital Marketing at La Salle 2014
  • The Global Chief Communications Officer at Esade 2018
  • Digital analytics
  • Sustainability
  • Coaching
  • Agile methodology
  • Project planning
  • Doing my very best
  • Working with sparkling-eyed people
  • Team work
  • Coming into action!
  • Mindfulness
 
  • The sentence “It’s always been done like that”.
  • Decisions made of the basis of feelings instead of data.
  • Comfort zones.
  • The fact that people are considered numbers.

About my professional life’s learning

You can always learn from any situation, no matter how negative this situation could be.
I’m the boss I would like to have.
I’m not training people for what they are today but for what they will be tomorrow.
Everything I give ends ups getting back to me exponentially.
Continuous and constructive feedback enriches the team both personally and professionally. It’s the key to build a motivated and committed high-performance team.
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