What is branding?
It is the management of a brand, whether a personal brand or a professional one. Each brand has a purpose (a reason why), an identity (personality) and lives in a competitive environment (market). Based on this, we establish a positioning strategy (we define how you want to be perceived) and we manage the communication actions which let you reach this goal.
Example: A brand which wants to be perceived as a quality brand, to reach a specific target that appreciates this attribute, should undertake strategic and communication actions which allow it to convey this image of consistency (by checking the quality of the products it is offering, by rethinking how it is selling them and by starting actions to achieve more advisors).
What is personal marketing?
It consists of applying business selling techniques to the personal field. That is to say, you treat a person as a company and you apply those selling strategies which allow them to reach their own goals.
Personal marketing focuses on personal branding to define the strategy and actions of the personal brand.
What is 360 branding?
It consists of managing brands globally, taking a 360-degree turn, covering from personal branding management to corporate branding management.
360 branding is based on treating a personal brand in the same way as a corporate a brand by applying professional marketing techniques.
What is sustainable marketing?
It is the selling techniques which are performed by integrating sustainability as a brand value. Sustainability affects three management areas within the company; environment, society and governance. Sustainable brands base their strategy on these three pillars and, from this strategy, sustainable marketing actions are defined on different levels; products, value chain, the role of the company in society and environmental actions.