Sira Casado

Taking Personal Branding to the next level!

Taking Personal Branding to the next level!

Hi.
This is Sira.
And this is how I boosted my personal branding.

Who am I? Where am I going?

By answering these questions, I defined my values and purpose as a starting point for my personal brand.

My purpose is to be, everyday, the best version of myself both on a personal and on a professional level.

The values with which I stick in order to achieve my purpose are:

1

A constant will to learn and improve.
When I set myself a goal, I do my best to achieve it!

2

Excellence.
I like my work to be well done!

3

Teamwork.
I know we can make it together!

4

Attitude.
I enjoy working and convey that enthusiasm to the people around me!.

BRANDING + DIGITAL MARKETING = PERSONAL BRANDING 4.0

I decided to make use of my broad experience in branding and digital marketing to face new areas such as personal branding 4.0.

+ ACTIONS AND

- BLAH, BLAH, BLAH...

It was time to take action! I created this 360 branding blog to delve into brand management from the most personal level to the highest level.

This is how I outlined the identity of my personal brand, my strategy and my action plan.

Here are some ideas and advice for those who are willing to follow in my footsteps:

What is personal branding?
It is the perception that people have of you product of your image, your actions, your achievements. Everything counts as, in the end, everything says something. Even when we keep quiet, we are saying something with our silence.
Why is personal branding so trendy nowadays?
The footprint you leave on digital channels projects an image of you. This is increasingly making more and more people be worried about their digital footprint.
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How can I boost my personal brand?

1

Carry out a straightforward marketing plan of yourself. Begin by defining your brand identity and stating your values and goal. Afterwards, analyse your strengths and weaknesses as a starting point for your strategy.

2

Make sure that the strategy you choose lets you stand out from your environment (workmates or university classmates).

3

Consider the results of your actions in personal branding and compare them to the goals set at the beginning of the process for your personal brand. This is the most important part of your personal marketing plan and it’s what will make you go further. What cannot be measured cannot be improved!

Are you interested to read the whole article?